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Produtora Associados, São Paulo

5 Cyclists, 9 Bicycles

Who, what, where?

My name is Alexandre Cruz, I'm a film director with production company Produtora Associados. I'm the only bicycle commuter here but we have a steady stream of freelancers cycling over. São Paulo is a bit hilly so people tend to prefer mountain bikes. Both of mine are roadies, the older one I use to commute anywhere (and as a backup bike) and the second one is for training and competing. Come rain or shine I use my "magrelas" on a daily basis. This inspired the company to buy foldables to borrow and now many employees use them to get around the city.

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