Company led or employee led culture?
The culture of cycling began when we created a project for the biggest bike lane in São Paulo. More than 80,000 cyclists hit the streets because of a simple idea we had in a brainstorm. People that where connected to the project fell in love with bikes and began to use them for work. Since then we created the project for CicloFaixa in São Paulo, even those that use a car became more bike friendly.